One vision from day one, and we haven't moved off it.
Paloma House began in 2025 in Carmen's living room.
We shared a vision for the agency and the work we wanted to create for our clients. That foundation has guided us ever since.
CARMEN & NAOMI AT MIAMI DESIGN DISTRICT
Strategy and creative, under one roof.
Naomi brings more than six years of marketing experience, beginning at a software company serving the food and beverage industry. There, she learned how to simplify complex ideas and developed a strong understanding of an ever-changing digital landscape and what actually works.
Carmen got her start at a creative agency, where she learned how to shape the way a brand looks, feels, and connects. Her experience spans visual direction, content, events, brand partnerships, and influencer collaborations.
We first met through Naomi’s sister, and what started as a conversation between two friends eventually became Paloma House. Built from two different sides of the industry, strategy and creative come together in everything we do.
Four things we do not bend on.
You always know who is posting
We treat your brand as if it was our own, which means you always know the person behind the content.
We come to you
You cannot photograph a room you have never stood in. Every client gets us on site.
Your voice, kept authentic
Before we ever post, we work with you on the voice and identity of your brand. All content sounds like you from the beginning.
Plain reporting
What worked, what did not, what we are doing next. Zero jargon.
Naomi Baca
Strategy and accounts. Naomi started in marketing for a software company serving food and beverage manufacturers, where she learned how to make complex ideas feel simple and clear.
She works with you to shape the strategy, refine it, and make sure it works.
Carmen Cabassa
Content and creative. Carmen got her start at a creative agency, where she learned how a brand should look, feel, and come to life beyond the words.
She has an eye for what works behind the camera and how to turn it into something that connects with your customer.
We usually welcome one or two new clients a quarter.
We do this to allow a proper kickoff for each client.