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About

One vision from day one, and we haven't moved off it.

Paloma House began in 2025 in the middle of Carmen's living room. We had a vision of what we wanted to provide our clients from the first day and haven't steered away from that vision since.

Two women laughing and toasting cobalt coffee mugs on a cream sofa Camila, studio, Fort Lauderdale
Why we work together

Strategy and creative, under one roof.

Naomi started in marketing for a software company that served food and beverage manufacturers, learning how to explain a complicated product simply, to people who didn't have time to be sold to.

Carmen got her start at a creative agency, where she learned the visual side: how a brand actually looks and feels, not just what it says.

We met through Naomi's sister. One day Naomi asked Carmen if she wanted to build something together, and we've been close ever since. Strategy and creative, from two different starting points, is still how we work today.

House standards

Four things we do not bend on.


01

You always know who is posting

We treat your brand as if it was our own so, means you always know the person behind the content.

02

We come to you

You cannot photograph a room you have never stood in. Every client gets us on site.

03

Your voice, kept

Before we ever post, we work with you on the voice and identity of your brand. All content sounds like you from the beginning.

04

Plain reporting

What worked, what did not, what we are doing next. Zero jargon.

Woman thinking at a studio desk beside a dark panelled wall

Naomi Baca

Strategy and accounts. Started in marketing for a software company serving food and beverage manufacturers, learning how to explain a complicated product simply.

She works with you on your strategy until it's right.

Carmen Cabassa

Content and creative. Got her start at a creative agency, where she learned how a brand actually looks and feels, not just what it says.

She's know's what looks good behind the camera and how to translate that to the customer.

We usually welcome one or two new clients a quarter.

We do this to allow a proper kickoff for each client.

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